Earlier this month some disappointing news was published. Beyond Meat’s latest financial report revealed that its net revenue dropped by 30.5 percent in the second quarter of 2023. This report was followed by media coverage suggesting that plant based “meat” was just a trend.
Although indeed this news is a bit concerning, it is a different publication which should make us really worried. Just a few days after the news about Beyond Meat, an article titled: "Price-, Taste-, and Convenience-Competitive Plant-Based Meat Would Not Currently Replace Meat" was published by Rethink Priorities, and it has some extremely depressing well based statements.