I am a little ambivalent about this one. It is by no doubt impressive and interesting by itself but I am not sure about its relevancy in this website. I am not quite sure who is it meant for? I understand your general message but don’t understand the relevancy to grassroots activists like me and my friends except that all the examples you gave have something to do with animal exploitation.
It starts with criticism on events that I personally am against and so does anyone I know. It is clear that the live earth show won’t save the planet but closing factory farms and putting a massive pressure on big and contaminating corporations and on governments who let that happen even though it directly hurts the ones elected them. I don’t think Al gore can be taken seriously so I personally don’t feel the need to refer to him and I don’t understand the serious reference he got in your article.
And about the fur campaign and the dependency on celebrities, the sexism and etc, I think your address is PETA not the whole movement, and they already have and still are very much criticized inside the movement and out, for example by
Gary Francione.
Failure is just a matter of time when it comes to celebrity based provocative campaigns. Placing models in the front instead of animal rights activist was a mistake that shot back like a boomerang once a fat enough contract was offered. It’s PETA’s failure on the fur campaign and in general their tactics are not very representative. I doubt there’re any serious activists siding with the policy of spending half of the annual budget on a 30 seconds ad of models masturbating with vegetables for example.
About Supersize me, the movie is about the question of self responsibility and whether corporate rule doesn’t daze it to the point of blocking any possibility to take personal responsibility for one’s actions. The question the movie is trying to answer is whether corporations’ invasive ads and marketing methods neutralize the ability of people to think for themselves and take the responsibility for their actions and if the answer is yes then there is a case in the prosecution of the two teenagers accusing McDonalds for their obesity which I remind you was Morgan’s inspiration to make the film in the first place. It is not about meat it is a bout a corporation that sells meat. It could have been haagen dazs or pizza hut or Hershey’s or any other corporation that sells fat foot that eating much of it can cause obesity. The aim wasn’t to create a vegetarian trend and so can’t be an argument against the use of trends. Not that I am for the use of trends I just don’t see the movie as a relevant example.
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